Every move you make...

...or how a branding study for professional services firm came to be seen as a change project.

The organisation was growing and senior management wanted to check how existing clients viewed the brand. We researched brand perceptions among existing clients and mapped these onto how people in the consultancy saw the brand. We facilitated workshops to jointly make sense of the research and to identify how to address weaknesses and build on strengths. In the CEO's words, the process was "invaluable" in shifting the organisation to be more client-focused and helping team members and leaders to engage with some of the issues that were blocking them from developing further.

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