Vanessa is a research consultant with 20 years’ experience of international market research, covering a wide spectrum of industry sectors, including chemicals, pharmaceuticals, construction, automotive and engineering. She has worked for both private and public sector organisations. She specialises in qualitative depth interviewing and analysis on customer satisfaction/retention studies, new product testing, brand/corporate image studies, market and competitor assessment and due diligence research.
She started her career in brand management at a major food company, where she managed an £11m product portfolio, and was also engaged in new product development. She worked subsequently for a leading industrial research consultancy in The Midlands, where she managed the agency’s first project for the European Commission.
Vanessa has a first class honours degree in French and German from Queen’s University Belfast, and gained a distinction in her postgraduate diploma in Export Marketing and Languages at Buckinghamshire College of Higher Education. She is a graduate member of The Institute of Export, and a member of the Independent Consultants Group of the Market Research Society, UK.